Unify your commerce data to "tell apart" your highest value customers.
Direct your marketing activities to appeal to these best customers.
Our interests are aligned. You'll only pay for truly incremental sales.
Earlier this week, industry guru John Battelle wrote a compelling piece on how remarketing needs to be a component of the conversation that occurs between a merchant and their prospective customer during the timeframe in which a purchase is being considered. He suggested a simple feature to facilitate the two-way nature of the conversation: an [X] icon in the corner of every ad that would allow a user to pause the messaging from that merchant.
Our team took that good idea and ran with it, implementing the feature for one of our largest c [...]
