It’s been an exciting week at TellApart HQ. Amidst good times with friends and family for Thanksgiving, we have enjoyed watching (and more importantly helping) our clients’ ecommerce sales skyrocket.
The comScore numbers confirm that Cyber Monday spending reached an all time high of $1.46 Billion – making it the largest single day of online spending in history. We can certainly confirm this massive spending — and here is a peek into what we saw unfold with our clients.
While Thanksgiving saw 41% growth over Thanksgiving last year it was good to see that people did actually take the time to enjoy some time offline during the middle of the day – as seen by the big dip shown in the chart to the left. You can also clearly see the big spikes in activity the morning of Black Friday and both during work hours and after work on Cyber Monday – with a dip during the commute home/dinner time.
This shopping behavior resulted in huge increases in sales from just last year.
While Cyber Monday still reigns as the biggest shopping day – the overall growth in ecommerce has accelerated significantly since 2011, and we expect it to continue. Stay tuned!