The TellApart Predictive Marketing Platform:
Turn Our Science Into Your Sales

Our platform gives you the power to truly understand what your customers want so you can deliver relevant messages to drive product discovery and delight. Each step unlocks the next, creating unique customer experiences that drive incremental revenue and customer satisfaction.

Identify

TellApart Identity Network

Personalization begins with a person

As shoppers continue to expand the number of channels and devices they use to interact with your brand, managing their various identities is one of the most challenging problems you face when trying to provide a cohesive experience. The promise of one to one marketing is impossible without a more robust way of joining the data into a single, anonymous, representation of each shopper. The TellApart Identity Network incorporates massive amounts of data – from both online and offline sources – to create a TellApart Identity Key for each and every shopper. Each key is continuously updated and synced in real-time with all members of our federated network.

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Profile

TellApart Customer Data Profile

Get to know your current and future customers.

Each TellApart Customer Data Profile represents a merging of 100s of online and in-store signals about a particular customer across the channels and devices they use. Real-time data—via feeds and tags—constantly updates the profiles and enables you to gain a deeper understanding of your customers as individuals, not just by segment. This unique-to-one approach powers a marketing advantage and a better customer experience.

Predict

TellApart Predictive Engine

Help your customers discover products that delight.

True delight is earned through anticipating and exceeding expectations, and the TellApart Predictive Engine helps you do just that. It harnesses the power of machine learning algorithms run atop thousands of servers in the cloud to help your shoppers find the products of most interest to them. Our models create a Customer Value Score for each shopper and product combination—a compilation of likelihood to purchase, predicted order size, and lifetime value—which serve as the basis for all our marketing decisions, from real-time bidding on ad exchanges to which personalized emails to send.

Personalize

TellApart Dynamic Message Service

Great marketing seems like content.

Taking its direction from the TellApart Predictive Engine, the Dynamic Message Service assembles all of the relevant components—including product imagery, logos, offers and any metadata—into personalized content that’s customized for each channel. From optimizing the aspect ratio and image correction to filtering for in-stock and restrictions, the goal is to ensure an on-brand experience that is of such high quality that the marketing message is treated like native content from the perspective of the user and their engagement. We truly believe that, when done well, personalized marketing can serve as an off-site extension of your brand and shopping experience.

Execute

TellApart Solutions

Deliver wow moments via any channel or device.

TellApart is the only Predictive Marketing Platform that offers end-to-end delivery of personalized messages through channels and devices. These messages can be sent through display ad exchanges, Facebook, cross-device targeting, mobile web, email and even dynamic promotions integrated directly with your site’s content. The shopper-centric coordination of these marketing messages is integral to creating those personalized ‘wow’ moments.

Learn

TellApart Self-Learning Circuit

Our performance never ceases to impress (or improve).

At TellApart, we believe in the power of self-optimizing models over static business rules, and our Self-Learning Circuit achieves continuous optimization through the collection of real-time feedback from all delivered messages. This data—whether a message was placed, clicked, commented on, liked and/or shared, followed by all interactions and conversions on your site—is key to the ongoing improvement of the platform’s performance.