Frequently Asked Questions

Remarketing FAQ

Do you share any personal information about me with the websites where the ads are shown?

No. No personal information of any kind is shared with the publishers that sell us advertising inventory.

Is this malware?

No. The custom ads do not install any software, malicious or not, on your computer.

Will I see the ads after purchasing?

Yes, you may see custom ads after purchasing, but you are less likely to see images or information about products that you recently purchased on a business’s site.

What is TellApart?

TellApart is a technology company that helps businesses advertise to potential and existing customers online. Our mission is to enable businesses to develop deeper relationships with their best customers through more relevant marketing communications.

One of TellApart’s most widely used marketing services is called remarketing.

What is Remarketing?

Remarketing is a form of interest-based advertising and involves showing a custom advertisement to a customer who has indicated interest in a particular product, such as browsing a business’s site without making a purchase. Remarketing can be particularly useful when customers are comparison shopping, conducting product research, or when customers need a reminder to complete a purchase they originally intended to make.

Can I Opt Out of Receiving Interest-Based Ads, including Remarketing Ads, from TellApart?

Yes, on supported devices.

On the web:

You may opt out of TellApart’s interest-based advertising on this browser by clicking on the link below:

Kindly note that when you opt out, TellApart records that choice in your browser cookies. If after opting out, you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, then your browser will no longer have a record of your opt­-out status and you will need to renew your opt-out choice for that browser.

For mobile applications:

Your iOS device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using one of these settings, TellApart will neither (1) use in-app information collected from that device to infer your interests nor (2) serve ads to that device that are targeted based on your inferred interests.

If you have any questions about these opt-­out mechanisms, please feel free to contact us at tellapartprivacy@twitter.com. Please note that while opting out limits TellApart’s collection of information to serve ads based on your inferred interests as well as your receipt of interest-based ads from TellApart, it does not prevent you from receiving targeted ads from MoPub, Twitter, or other third parties. Also note that you may continue to receive contextual ads from TellApart after opting out.

TellApart is a member of the NAI (Network Advertising Initiative) and also adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (http://www.aboutads.info/).

To opt out of the interest-based advertising delivered by other NAI member companies please click here.