At TellApart we work incredibly hard to maintain an passionate, transparent and innovative startup work culture and are honored to be named one of the best small-sized companies to work for in the 2015 San Francisco Business Times Best Places to Work in the Bay Area.
TellApart highlighted as one of the innovative companies driving optimization and personalization for CMOs through the combination of data science, machine learning, and behavioral insights.
AdExchanger reported that Facebook decertified more than half the seat holders on Facebook Exchange (FBX) and that TellApart was hand-picked as one of the remaining partners qualified to buy on FBX.
TellApart is featured in The Information’s article focused on how the online ad industry is taking steps toward the longstanding goal of helping retailers determine how online ads drive sales at their physical stores.
The rise of the Predictive Marketing Platform was presented at AdExchanger’s Industry Preview conference – highlighting TellApart on multiple occasions.
The Information highlights TellApart as one of the ad tech companies with an efficient business model that helps us to stand out in the market.
For the second year in a row TellApart is included in Wealthfront’s list of rapidly growing mid-sized private technology companies that are the ideal places for young people to start their careers.
The Wall Street Journal featured TellApart when they covered how the tight job market is driving technology companies to offer more perks.
Mashable covered the launch of Facebook’s cross-device reporting. They featured TellApart and highlighting how advertisers can now see where a consumer saw an ad, the device they used and then the device they used when they bought the product.
Facebook launched cross-device reporting for their ads, enabling advertisers to see how people are moving between devices — across mobile apps and the web — before they convert. TellApart’s CEO was quoted in the announcement.
TellApart CEO shares that “the blend of what TellApart was really good at – who’s going to buy and not buy – with Freshplum’s ability to dynamically deliver and personalize offers by user was a natural mash-up of our companies”.
TechCrunch reported that “adtech powerhouse TellApart” acquired Freshplum to deliver personalized offers through retargeted Facebook, display ads, and email to help convert shoppers to customers.
The Wall Street Journal reports on some of the key challenges of using last click attribution and cited TellApart data for the article.
Jonathan Shottan signed on as an advisor to TellApart. CEO Josh McFarland described Shottan this way in a blog post: “hugely knowledgeable about our industry, long on substance if often short on words, razor sharp technically and incredibly strategically minded.”
In the hypercompetitive world of online commerce, ensuring that your findability is better than your competitors’ can be the difference between success and failure. TellApart provides a system to target and track customers and deliver personalized advertising and marketing campaigns.
After identifying suspicious traffic, TellApart shared its findings with the OpenX Marketplace Quality team, who were able to block suspicious users. The joint efforts of the TellApart and OpenX teams resulted in a healthier marketplace, an improvement that benefits all buyers on the OpenX Ad Exchange.
TellApart is doing some gangbusters business, so it’s no surprise that its offices are pretty sweet. And who better to give a tour than Josh McFarland, TellApart’s founder and CEO who also led the entire project of designing its office, transforming an old auto shop into a gleaming modern startup HQ.
TellApart is now operating at a revenue run rate of $100 million per year, according to CEO and co-founder Josh McFarland. The company, which was founded back in 2009, now has 50 employees and has comfortably profitable operations.
The era of growth hacking is upon us and TellApart is included of an example where engineering, product management, and marketing unite to create applications and products that delight our clients.
TellApart wants to personalize the email experience, so announced its first acquisition: email targeting and optimization startup AdStack.
In a move to ramp up “programmatic personalization,” the developer of a customer data platform for commerce companies today acquired email marketing optimization provider AdStack.
TellApart, a company that helps businesses make the most of their customer data, announced today that it had completed the acquisition of AdStack, a provider of email marketing software.
TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced today that they have completed the acquisition of AdStack — a leading email marketing optimization provider.
Behaviorally-targeted FBX ads had formerly only been available on the right-hand rail of Facebook pages, but now advertisers can buy ads that will show up in users’ news feeds.
TechCrunch covers the expansion of FBX retargeted ads, based on online browsing, from the sidebar to the News Feed – featuring TellApart.
Adweek covers the expansion of FBX into the News Feed, with TellApart as an initial partner, stating that “the news is big for Facebook
AdExchanger features TellApart CEO and provides great additional background regarding the Facebook News Feed ads announcement.
Internet Retailer covers Facebook’s announcement about FBX ads in the News Feed highlighting TellApart as an initial partner.
Facebook announces FBX-targeted ads in News Feed with TellApart as one of the partners in the closed alpha test.
Businessweek showcases TellApart for our early adoption of AWS Spot Instances.
CNBC came to TellApart HQ to discuss what’s hot in tech in 2013 with TellApart CEO Josh McFarland and James Slavet of Greylock Partners.
Wired features TellApart CEO on the unique benefits of the Facebook Exchange and the lasting impact to the industry.
TellApart in the Spotlight on the AWS blog highlighting how we’ve been able to cut data processing costs more than 75%.
VentureBeat highlights TellApart as one of the 10 ground-breaking start-ups leading the way in ‘big data’.
The Wall Street Journal reports on how Facebook is providing new ways for marketers to provide targeted marketing. TellApart client Shoebuy is showcased for the benefits they have seen on the Facebook Exchange (FBX).
AllThingsD covers the launch of the Facebook Exchange (FBX) featuring great data from TellApart clients.
As one of the earliest companies on the Facebook Exchange (FBX), TellApart has learned an immense amount about how to maximize performance from this new platform.
Ajay Agarwal (Bain Capital Ventures) describes how marketing is the next big money sector in technology. TellApart is highlighted as an innovator.