TellApart Inc. (“TellApart”) provides businesses (“Business Partners”), including e-commerce sites and advertisers, access to a set of technologies and processes designed to display advertisements to consumers (the “TellApart Ads”).
The Site is intended primarily to offer information about TellApart and the services we provide.
Information Collected via the Site
We collect Personally Identifiable Information (“PII”) from the Site when you choose to provide it to us. PII is information that can be used to identify a particular person or entity. This includes, but is not limited to: full name, postal address, telephone number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Site. We use this information only to contact you to respond to your inquiry. We also collect Non-Personally Identifiable Information (Non-PII) via the Site. Non-PII may include your IP address, pages viewed on this Site, browser type, user agent, Internet Service Provider, the time/date of your visit to this Site, and your computer’s operating system (e.g., Windows XP).
Cookies and Web Beacons
We use “cookies” and other technology to help us manage this Site. Cookies are small text files that contain a string of alphanumeric characters. We also use persistent cookies on this Site in order to help us manage the opt-out process for our Technology. A persistent cookie remains on your hard drive for an extended period of time. You may be able to remove persistent cookies by following directions provided in your Internet browser’s “help” file. For more information about cookies please visit http://www.allaboutcookies.org/cookies/.
Third Party Websites
Overview of TellApart’s Technology and Data Collection
Our Technology collects information about the website(s) that you visit and the advertisements that you see while online. We may collect data about you using our Technology in the following contexts: when TellApart or one of our Business Partners purchase online advertisements on a website that you visit (“Advertising Data”); and/or when one of our Business Partners or advertising technology partners uses our Technology on a website, which you visit (“Business Partner Data”). The type of Advertising Data we collect includes the number of advertisement requests received, the number of advertisements you are shown, the identity of the website you are visiting and the number of clicks you may make on a particular advertisement, but in all cases Advertising Data is Non-PII. The type of Business Partner Data we collect includes information regarding the pages and products you have viewed, the identity of products purchased, the time you spend on particular web pages and product price. Business Partner Data may in some cases include PII. However, we do not associate this information with the information that is separately gathered off the Business Partners’ websites through our online advertising activities.
We use the information collected by our Technology in order to help make the TellApart Ads you see more relevant to you, to improve our Technology, and for ad delivery and measurement purposes. We also may disclose Non-PII to our Business Partners in connection with the provision of TellApart Technology services.
Information Received from Other Third Parties
In some cases, we may choose to work with third party data providers to support requirements that may arise from our Business Partners. For example, these providers may use our technology to combine anonymous third party data with the data collected by our technology in order to further tailor advertising content to their customers. In conjunction with information collected using our Technology, we use this information in order to help make the TellApart Ads you see more relevant to you, to improve our Technology, and for ad delivery, measurement and reporting purposes.
Third Party Links and Websites
TellApart is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share information about you with certain third parties without further notice to you, as set forth below:
Business Transfers and Affiliates:
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, information about you may be part of the transferred assets. We may also disclose information about you within our corporate family, including to our parent company, Twitter, Inc. You acknowledge and agree that any such recipient of information about you will have the right to use that information as disclosed herein.
Agents, Consultants, Service Providers and Related Third Parties:
TellApart, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include maintaining databases, hosting services and the like. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
TellApart may disclose information about you if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of TellApart or others, (iii) act in urgent circumstances to protect the personal safety of our users or the public, or (iv) protect against legal liability.
The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its security.
If you have any questions about our security practices, please send an email to us at firstname.lastname@example.org.
On the web:
You may opt out of TellApart’s interest-based advertising on this browser by clicking on the link below:
Kindly note that when you opt out, TellApart records that choice in your browser cookies. If after opting out, you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, then your browser will no longer have a record of your opt-out status and you will need to renew your opt-out choice for that browser.
For mobile applications:
Your iOS device may provide a “Limit Ad Tracking” setting. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using one of these settings, TellApart will neither (1) use in-app information collected from that device to infer your interests nor (2) serve ads to that device that are targeted based on your inferred interests.
If you have any questions about these opt-out mechanisms, please feel free to contact us at email@example.com. Please note that while opting out limits TellApart’s collection of information to serve ads based on your inferred interests as well as your receipt of interest-based ads from TellApart, it does not prevent you from receiving targeted ads from MoPub, Twitter, or other third parties. Also note that you may continue to receive contextual ads from TellApart after opting out.
To opt out of the interest-based advertising delivered by other NAI member companies please click here.
When working with sites whose product catalog includes personal care items, we do not have access to your medical information but may on occasion display advertisements for non-sensitive products such as soap, clothing and toys for infants.
Network Advertising Initiative
TellApart is a member of the Network Advertising Initiative and adheres to the Network Advertising Initiative Standards (NAI Code of Conduct, Mobile Application Code). The NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising.
Digital Advertising Alliance
TellApart adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. You can opt out of interest-based advertising from TellApart and many other companies by visiting the Digital Advertising Alliance’s Consumer Choice page.
Non-PII data related to online behavioral advertising is stored with the TellApart cookie and is deleted when the cookie expires, which is currently set to two years from the last time you have visited a TellApart business partner.
Information Relating to Children
Our products and services are designed for those 13 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.
Updating your PII
If you would like us to update, correct or delete any PII about you that we may possess, please send us an email at firstname.lastname@example.org and we will process your request within a reasonable period of time after receipt.
For questions or concerns relating to privacy, please send us an email at email@example.com.